Increase e-commerce website's efficiency

[kappa84]

• answer customers emails as fast as you can; try to do it in less than 30 minutes ( yes, it’s not a typo, responding to customers’ emails so fast will always get you an email with “thank you for your quick reply” – excellent customers’ service means a lot when shopping, online and offline)
• use a large variety of payment methods so that customers will have where to choose from
• create a very use-friendly website; in the end, people just want to search-analyze-add to basket-pay-receive, that’s eat; you can even allow him to skip registration, lots of customers get bored when filling in lots of required data-fields
• create live chat support
• make products reachable with two, maximum three click
• every product should have a link to producer’s webpage, customers might search for more information about it
• implement a good site search and assure it works best
• include on first page links to payment methods,shipping, privacy and exchange policies
• inform customers their order status; every step you make, from receiving the product from warehouse, to delivering to end-user should be known by your buyer
• create a Q&A page, could save a lot of customers’ time
• if you don’t ship outside your borders, make it loud and clear from the beginning
• instead of using a “mission statement” that nobody reads, try to make an “about us” section with precious information about your company
• check website’s spelling
• have a friend test your website, someone who is not so “computer-addict”, a regular person that could use an e-commerce website to shop a product they need; he could give you new ideas to make it more user-friendly
• use decent photos for your products, even better if you use a 360 degrees product view
• create a blog or even a forum where customers can congratulate you or criticize you; learn from your mistakes and listen to people’s voice
• after an order arrived to the customer, always send an email or even call him to thank him for shopping from you, means a lot for customers’ satisfaction
• when customer enters information in some fields, when finished a field make it red if it’s wrong; a lot of e-commerce website make this mistake: you complete all the fields and when you hit enter it says that something was wrong and then complete all fields again; make it simple for them
• make your website look professional, buying a shopping cart could do the trick ( I recommend using this shopping cart platform while it’s easy to use, cheap and a good choice overall - http://www.bosscart.co.uk/ )
• add a “most popular products” and “ customers that bought this product also bought…” line too bost your sales
• list your prices and availability clear, no mistakes, no “call for availability” or “call for pricing”
• research the market before creating an e-commerce website and see what people demand; do not go for your instinct, you might fail to have a searched product; also, keep in mind that a product that sells offline doesn’t necessarily means that it will sell online as well
• special clients, top purchasers etc should always benefit from promotional offers; also, give discounts on Christmas, Easter, Valentine’s Day and so on; be original, for example, launch a contest on Valentine’s and the winner will be the one that has the most interesting picture taken with his soulmate, attracting a large number of visitors to your website
• you should also start some referral programs, that’s a good tool for advertising your online shop
• online support should be displayed near every product visitors might look at, so that if they have any questions they don’t need to go back 2-3 pages and ask a question; make it visible, use an image that suggest online support
• use an “enlarge” button near a photo; newegg for example has a great “enlarge photo” option, there are people who want to see a product even for finishing
• if you have the product in stock, try to ship it the very next day the customer put the order
• allow customers to sign up for newsletters and special offers
• when filling the billing field, make possible for customers to check a box - “delivery addres same as billing address”
• create a sitemap and submit it to Google
• create a system for user-generated comments for every product
• sign up for verisign, hackersafe,truste web privacy seal and other associations that raise your credibility
• try to keep up with difficult customers’ wishes, once you’ve got a buy from them they’ll always come back
• do not use weird fonts, small or blurry ones, keep it simple and clear
• increase your sales by offering strong guarantees and return policies
• always check your competition and try to stay one step ahead them

[5stariipl]

Thanks for your information

[alevin46]

Hello Friends..........

Thanks for sharing this useful information with all of us.Keep sharing more in the future.

Have a nice time ahead.

Thanks